Help your dog achieve optimal, lifelong health with the Absolute Holistic Air-Dried Dog Food Blue Mackerel & Lamb.

Formulated with 93% blue mackerel fish and lamb meat, 7% superfood fruits and vegetables & supplements, and 0% grains/corn/soy/wheat, this wholesome high-protein and grain-free air-dried dog food (made in New Zealand) presents nutrition for dogs in a way that ensures your pet receives maximum nutritional health benefits.

The blue mackerel and lamb meat present in this health-packed pet food provide essential protein, vitamins and minerals your dog requires daily. Lamb meat is known for having a higher iron content compared to chicken or fish and is a fantastic protein source, which helps maintain muscles and tissues. Blue mackerel is an excellent alternative to salmon and is packed with omega essential fatty acids to promote healthier skin and fur coat, improve joint health, and even boost brain health.

Added fruits, vegetables, and supplements such as green-lipped mussels for joint health (glucosamine and chondroitin), antioxidants, kelp, and flaxseed boost the nutritional value of this air-dried dog food formula for a more balanced meal. You can use the Absolute Holistic Air-Dried Dog Food Blue Mackerel & Lamb as a main meal, topper, treat or mixed with canned dog food.

Why Choose Air-Dried Pet Food?

By air-drying raw food ingredients, nutrients are retained at its highest, most natural form and aren’t destroyed in the cooking process. The natural flavours of the meat are also kept intact for maximum palatability that your pet will love.

Air-Dried vs. Raw & Freeze-Dried Pet Food

Both air-dried and freeze-dried pet food and treats are two types of preservation methods that remove moisture found in raw food ingredients. But they do have their differences.

The freeze- drying method requires raw food to be frozen first. Then, the food is placed inside a strong vacuum machine at a higher temperature to make the frozen water evaporate and reduce down to about 3% moisture. Due to the extremely low moisture, freeze-dried pet food and treats are often rehydrated before serving.

For air-drying, raw food is placed inside a dehydrate where air circulates gently and slowly over a long period of time to evaporate the moisture present in the raw pet food or treats, which gives them the signature jerky-like texture.

Both methods are designed to retain the maximum amount of nutrients and flavour.

Made with New Zealand Sourced Ingredients

From free-range farms to the fresh waters of New Zealand, Absolute Holistic Pet Food and Treats contain superior ingredients from sources you can trust. Check out some of the extra dog-friendly additions that your dog will get when eating Absolute Holistic:

  • Green-lipped mussels – famously known for being a natural source of glucosamine and chondroitin, two nutrients that are vital for hip and joint health.
  • Parsley – a pet-friendly herb that helps freshen breath and keep bad breath bacteria away.
  • Kelp – contains iodine and known to provide support to the urinary system and kidneys.
  • Flaxseed – a plant-based source of omega fatty acids that nourish your pet in order to boost skin and fur coat health.
  • Chicory – promotes healthier digestion and healthy bacteria growth in the gut.


  • Premium air-dried blue mackerel and lamb dog food inspired by the Paleo whole prey diet for canines
  • Formulated as a high-protein, grain-free diet that mimics the diet of your dog’s ancestors
  • 93% blue mackerel fish and lamb meat, 7% superfood fruits and vegetables & supplements, and 0% grains, corn, and soy
  • Contains lamb organs (liver and lungs) to increase nutritional intake (animal organs are known to have a high amount of essential vitamins and minerals!)
  • Rich in omega fatty acids thanks to the blue mackerel fish – great alternative to salmon
  • Slowly dehydrated during a 10-hour period at 72°C to 80°C to retain all natural flavour and nutrients to ensure your dog gets the full nutritional benefits
  • Can be used as a full meal, topper, treat or addition to canned dog food
  • All ingredients sourced from free-range farms and water in New Zealand
  • For all life stages and great for dogs that are picky eaters

Protein: Blue Mackerel & Lamb

Package Size: 1kg


Brand Absolute Holistic
Barcode # 712038202027
Pet Dog
Category Food
Food Type Air Dried
Main Flavour Seafood
Country of Manufacture New Zealand
Life Stage All Stages
Product Type Grain Free


LAMB, BLUE MACKEREL, LAMB LUNG, LAMB LIVER, Vegetable Glycerine, Green Lipped Mussel, Dried Chicory, Parsley, Choline Chloride, Flaxseed, Kelp, antioxidant, Calcium Carbonate, Zinc, taurine, Vitamin E, iron, Vitamin B3, Copper Sulphate, VITAMIN B1, SODIUM SELENATE, Manganese Oxide, Vitamin B5, Vitamin A, Vitamin B2, BIOTIN, Vitamin B6, Vitamin B12, IODINE, FOLIC ACID, Vitamin D3

Guaranteed Analysis:

Protein (Min.): 30%

Fat(Min.): 25%

Fiber(Max.): 7.0%

Moisture(Max.): 19%

Energy Content: 4492 kcals/kg

Feeding Guide for Absolute Holistic Air-Dried Dog Food:

Split between breakfast and dinner.

1 Scoop = 1/4 cup or 42.5g

Dog Weight (kg)

Amount of Food (g or scoops)

Up to 4.5kg

42.5g or 1 scoop

5kg to 9kg

85g or 2 scoops

9.5kg to 13.6kg

113g or 2.5 scoops

14kg to 18kg

170g or 4 scoops

18.5kg to 22.7kg

212.6g or 5 scoops

23kg to 27kg

255g or 6 scoops

27.7kg to 40.8kg

340g or 8 scoops



1) Feed it as a full meal

2) Feed it as a treat

3) Food Toppers

4) Add it to canned food

Ratings & Reviews

LuckyPet Customer

18 October 2019

I decided on a mainly dry food diet for my Daisy as her health and teeth are important but Daisy is also a special dog as she is in training to be an Assistance Dog and she deserves for me to go that extra mile for her. With my other housemates dogs meals coming from a tin, they had a stronger smell which Daisy just wanted a part off. Besides the aroma from Absolute Holistic, Daisy doesn’t need as much food to get the same nutrients as in expensive tinned food and I don’t have the time to do cooked meals, which is why a quality dry food is important. Additionally, Daisy is a gulper and no anti-gulping food bowls have stopped her from gulping. Since changing to Absolute Holistic with a few cooked mince meals with vegetables a week, no throwing up and no gas aka no farting under the bed of a night.

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